Case Study - Designing for the best of the best, from cradle to Canton.

Overview

Hall of Football by The Sports Xchange, a longstanding name in American football analysis and formerly known as NFLDraftNews, has been a trusted source for fans and professionals alike since 1987. Known for tracking players and ratings from high school to the NFL, the platform was ready to evolve its online presence to better engage a new generation of football fans. Our goal was to transform Hall of Football's platform through a comprehensive redesign that balanced functionality, visual appeal, and user engagement.

Process

To bring Hall of Football's vision to life, we offered an integrated approach that spanned Product Design and Frontend Development. Here's how we supported each phase of the project:

1. Website Redesign
   We collaborated closely with Hall of Football to build a visually compelling and intuitive website. The redesign focused on both aesthetics and user flow, making sure the platform remained accessible and engaging for their diverse audience.

2. Account Management System
   We designed an enhanced login and signup experience that included an intuitive account management system. This setup allows users to personalize their experience, save favorite teams, and engage more deeply with Hall of Football's unique content.

3. Custom Content Management System (CMS)
   To streamline the publishing process, we styled a custom CMS that powers articles and player profiles, allowing Hall of Football's team to manage and update content efficiently. We also focused on improving SEO through semantic HTML, structured data, and schema markup, which helps Hall of Football's content reach a broader audience.

4. Enhanced Ratings and Rankings Feature
   Recognizing the competitive nature of sports rankings, we created detailed and easy-to-navigate ratings and rankings grids. Designed for maximum usability and readability, these elements make it easy for fans to dive into statistics and rankings, helping Hall of Football stand out among top sports sites.

Results

Through these targeted efforts, we delivered a redesigned platform that meets modern standards of accessibility, performance, and engagement. The new Hall of Football site not only strengthens its appeal to die-hard fans but also builds a bridge to a younger, digitally native audience — bringing the legacy of American football into the future.

Within 3 months of launch, Hall of Football saw a 3x increase in monthly active users — a testament to the platform's improved user experience and design.